Ideas + Implementation
I am a talented and experienced writer, online content and social media manager, and conservationist. I produce measurable results through thoughtful strategy and diligent execution.
Work Experience
2008 – present ▪ Communications Director, Friends of the Boundary Waters Wilderness
Manage internal and external communications efforts for nonprofit environmental organization
- Write, edit and publish eight-page quarterly newsletter for 3,000 recipients
- Completely redesigned website and implemented content management system; regularly update website with new content and perform other maintenance
- 50 percent increase in average monthly page views since redesign
- Launched organizational Facebook page and built audience of 1,900 fans; developed an engaged audience through dialogue and content management
- Resulted in approximately 50 new donors during a 2009 fundraising campaign
- Send monthly e-mail newsletter and multiple e-mail action alerts per month
- Average message open and click-through rates of 20-25 percent (at or above industry benchmarks)
- Write draft commentary articles and letters-to-the-editor for third-party submission
- Printed in Minneapolis Star Tribune, St. Paul Pioneer Press, Duluth News-Tribune
- Write and design fact sheets, brochures, fliers, hand-outs and other materials that are used by the public, legislators, and other audiences
- Perform media outreach including background meetings, press releases, and interviews
- Collaborated with professional filmmaker on production of 25-minute documentary film
- Form positive, productive relationships with citizen and grassroots advocates, business-owners, government agency staff, and other partners
- Write member fundraising letters and grant applications
- 2008 end-of-year appeal resulted in 23 percent response rate
- Served as interim Policy Director, winter 2009-2010
2003 – 2008 · Communications Specialist, The Thomson Corporation
Collaborated with colleagues and business leaders on internal communications, primarily online
- Led development of internal blogging platform and worked with executive leadership to develop effective blogs that achieved business goals
- Collaborated with technical, communications and business teams to build requirements and prototypes, perform testing, launch, and maintain new features on employee intranet
- Provided consulting, training and technical support to build and maintain intranet sites; created documentation and reference materials to support content managers
- Wrote feature articles for corporate magazine distributed to 40,000 employees
- Managed e-mail communications to groups of up to 15,000 employees
2001 – 2003 · Imaging Specialist, University of Minnesota – College of Biological Sciences
Provided support to faculty and staff in use of Web and audio/visual equipment; worked on project to digitize anthropologist Jane Goodall’s slide collection.
Other Activities
- Board member, Voyageurs National Park Association
- Published two editions of “Esker,” a chapbook of prose and poetry
- Created and maintain Facebook page for St. Croix River with 13,000 engaged fans
- Kinnickinnic River Land Trust 2007 “Volunteer of the Year” for work on Land Trust’s website
- Maintained personal blogs since 2004; websites since 1999
Education
2002 · University of Minnesota
- Bachelor’s degree, English
- Creative writing emphasis
1998 · Stillwater Area High School
- Editor-in-chief of award-winning student newspaper
- Awarded Berggren Scholarship for Written and Spoken Word
Technical Skills
- WordPress website content management system
- HTML and CSS web programming
- Image editing software
- Google Earth/Maps
