Creative strategies to accomplish your mission.
I help small businesses and nonprofits connect with the public through engaging and informative writing, smart social media practice, communications strategy, media relations, and website planning.
My work is based on a few simple ideas that I have tested and refined over more than 10 years of work in the ever-evolving world of communications:
- An experienced writer can provide enormous value to organizations in identifying the stories that resonate with their audiences.
- Communications means picking the right options to meet your specific goals – not simply ditching the newsletter and starting a Facebook page.
- Trying to reinvent the wheel is a waste of time. Learning from large organizations about what they are doing and why they are doing it is a good way to identify great strategies.
A big part of my life and work is St. Croix 360, an innovative and successful online news and stewardship project focused on the St. Croix River watershed in Minnesota and Wisconsin. I am constantly improving that effort, and have learned a lot about what works and what doesn’t. I love to share that experience with other efforts.
My other work is also largely centered in the St. Croix Valley and the Boundary Waters region. While I focus on conservation, outdoor recreation, arts and culture, and related spheres, I am interested in any projects that offers opportunities for creativity, problem solving, and making a positive impact.